Commercial Flexibility
Advanced Medical Solutions employs a flexible approach to global distribution, leveraging our direct sales teams and a network of international distributors and marketing partners to enable access to leading healthcare markets. Our commercial success is driven by our ability to select the best route to market for each of our products.
We have demonstrated commercial success in the US surgical market based on an established hybrid model that combines our specialist sales team and four key distribution partners. Our approach has been similarly successful in key European markets, such as the UK and Germany, where we maintain a direct sales presence, and other territories, where we utilise an established network of distributors.
Our wound care portfolio is predominantly marketed through our Original Equipment Manufacturer (OEM) partners, while our ActivHeal® range is rapidly gaining traction in several territories.
We are committed to achieving our future growth ambitions by taking proactive steps, including:
- Expanding our global footprint efficiently and sustainably, focusing on opportunities with the highest ROI and likelihood of success.
- Intensifying our efforts to increase the market share of our superior products, that deliver improved performance and value for money compared to our competitors.
- Achieving product approvals in new geographies, leveraging our regulatory expertise to take advantage of higher barriers to entry, and expanding our capabilities for faster US registrations.
- Maximising the success of our global partners by providing value-added support to expand claims and clinical evidence, best-in-class implementation and developing five-year growth plans.
- Leveraging a range of market opportunities at various stages of the product value stream while incorporating brand strategy into product launches.
- Integrating the principles of health economics into our commercial and support activities.
- Identifying and delivering strategically aligned acquisitions that provide product synergies, routes to market, or technologies that leverage our customer base.
- Pursuing strategic acquisitions that offer multiple avenues for growth while leveraging our established commercial, operational and regulatory advantages.
- Expanding our global footprint efficiently and sustainably, focusing on opportunities with the highest ROI and likelihood of success.